Facebook is older and technically has a bigger audience, but thanks to data privacy scandals and fewer flashy features, Instagram is arguably the more likable of the two social networks. In other words, if the internet was a 1980’s high school, Facebook would be the class nerd, while Instagram is the most popular guy in school.
Influencer Marketing. The Instagram Money Calculator allows you to calculate your estimated earnings from your Instagram account if you are an influencer based on your engagement and number of followers. Below are some stats relating to engagement on Instagram, followed by the Instagram Influencer Earnings Calculator.
Prior to this, we had use of feed posts and story posts which could be either video or a photo. The introduction of Instagram Reels has caused visibility of feed posts to drop dramatically, meaning that individuals and business owners must embrace this feature if they wish their audiences to keep growing.
In a separate question asking users of 10 social media sites whether they regularly get news there, about a third of U.S. adults (31%) say they get news regularly on Facebook, while about one-in-five Americans (22%) say they regularly get news on YouTube. Twitter and Instagram are regular news sources for 13% and 11% of Americans, respectively. As of 2021, Gen Z users in the US spend almost 5 hours per week on Instagram. 70% of Instagrammers are under 34 years. 47.8% of all Instagram users are female, while 52.2% are male. 87% of Instagram users live outside the US. About 21% of US Gen Z adults use Reels weekly.
4% of Influencers use Instagram Stories for sponsored campaigns. 25% of sponsored posts on Instagram are fashion-related. Business accounts with fewer than 10,000 followers have an average engagement rate of 1.11%. Business accounts with 10,000-100,000 followers have an engagement rate of 0.93%. Instagram’s Influencer Statistics
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Rival IQ analyzed over 18,000 Instagram stories (that’s 91,000+ frames!) posted between July-September 2018. We included 538 Instagram handles which had at least one Story published during each month of the time frame, and we only included handles with a reach of at least 100 views for each frame on average. .
Ian’s Instagram story tip. I love Instagram stories. They allow me to create fun content that’s quick and easy to create and, most importantly, is more raw, authentic, and human. I prefer it to the main Instagram feed, and I get a lot more engagement that way—with real conversations. .
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    • instagram stories vs feed statistics